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Insights, cases and instructions on Design Thinking, Lean Innovation and Customer Centricity
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What is a Service Blueprint?
Services are a complex interplay of several process steps, people, and technologies. The service blueprint is an essential tool in the development of services.
Jonas Bärtsch

The Competitive Advantage of Sustainable Business Models
Sustainable business models consider the impact business activities have on ecosystems and on society and how to minimize or completely offset them.
Thomas Etter

How to Solve Complex Problems With the Design Thinking Process
Design thinking solves problems by connecting with the user experience and testing solutions. Let’s go through the stages of design thinking.
Thomas Etter
Why Innovation Processes Are Key for Business Growth
An innovation process can improve product development, customer service, and beyond. Start making valuable changes with these strategies and tips.
Thomas Etter
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Design Thinking vs. Agile: Innovation Processes Compared
When comparing design thinking vs. agile, agile involves improving the product after its launch. However, it’s worth considering a third option: design sprints. Design thinking and agile are two of the most popular innovation and development processes right now.
Thomas Etter
Everything You Need to Know About the Agile Design Process
The agile design process takes an iterative, not linear, approach to product development. Let's go through each stage in the process and what tools can help. The agile design process gives software professionals and innovation teams the power to quickly create better software and products.
Thomas Etter

How the Voice of Customer Research Can Help You Pass the Competition
Your company stands to learn a lot about what your customers really want and where your business model needs to improve by using voice of customer research.
Thomas Etter

From Ideation to Prototypes: Using the 5 Design Sprint Phases
The five design sprint phases help the team focus on the end user's experience, identify potential issues, and propose and prototype solutions.
Thomas Etter

How No-Code AI Can Help Level up Your Business
No-code AI allows smaller companies to access data-driven insights about their customers. Here’s how it can help with sales, marketing, and beyond.
Thomas Etter